Amelia writes

Amelia writes

I'm a conceptual creative working in London. Here I'll write a post a day for practice and pleasure (and as long as I can keep it up).

All opinions my own & nothing to do with my employer.

Brillo pad

I was 14 and old enough to know better.

It was one of those hot, balmy summers; the ones that make you wonder whether you do really live in England at all. 

Children up and down the country were stuck indoors, heads glued in textbooks and feverishly writing sentence upon sentence. Revision - a teacher’s idea of a cruel joke at our expense - through one of the hottest days of the year.

Or rather, revision is what I should have been doing. Instead I was gazing out the window and drawing the rippled effect that heat has on a tarmac road.

Me and my sister (prettier, younger) were desperate to go to the movies. The parents were out. 

We decided to clean the cars as a treat. We got buckets, soapy water, buffing cloths. 

And a set of brillo pads.

I’d read a lot of Horrible Histories as a child and a particular list had lodged itself in my mind. Conveniently I’d forgotten the name of the list [something to do with the worst 20th century fails] and what had actually happened [the girlfriend in question had scoured a hole in the roof of her boyfriend’s car] and my brain had simply connected the words ‘brillo pad’ and ‘car’.

My sister - eternally smarter than me, despite the six year age difference - took some convincing.

“I read it in a book”. 

Saying things with confidence has a powerful effect on people: to the point when chips of black paint were appearing and stripes of silver and white just weren’t coming off the bonnet of the car - in fact, they were getting bigger - neither of us questioned my judgement. 

I do wish that I could have somehow recorded my father’s anguished howl when he returned to our driveway. In the vein of the Wilhem Scream, it is a sound that would have been used worldwide and gained mainstream recognition. 

I like to think I was giving him comic material for his totally hilarious speech at my wedding.

Growth

Bruce Mau’s Incomplete Manifesto for Growth. Currently at 43. Very cool (ed: Don’t you mean interesting ?

  1. Allow events to change you. 
    You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

  2. Forget about good. 
    Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

  3. Process is more important than outcome. 
    When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

  4. Love your experiments (as you would an ugly child). 
    Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

  5. Go deep. 
    The deeper you go the more likely you will discover something of value.

  6. Capture accidents. 
    The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

  7. Study. 
    A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.

  8. Drift. 
    Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

  9. Begin anywhere. 
    John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

  10. Everyone is a leader. 
    Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

  11. Harvest ideas. 
    Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.

  12. Keep moving. 
    The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

  13. Slow down. 
    Desynchronize from standard time frames and surprising opportunities may present themselves.

  14. Don’t be cool. 
    Cool is conservative fear dressed in black. Free yourself from limits of this sort.

  15. Ask stupid questions. 
    Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

  16. Collaborate. 
    The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

  17. ____________________. 
    Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

  18. Stay up late. 
    Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

  19. Work the metaphor. 
    Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

  20. Be careful to take risks. 
    Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

  21. Repeat yourself. 
    If you like it, do it again. If you don’t like it, do it again.

  22. Make your own tools. 
    Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

  23. Stand on someone’s shoulders. 
    You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.

  24. Avoid software. 
    The problem with software is that everyone has it.

  25. Don’t clean your desk. 
    You might find something in the morning that you can’t see tonight.

  26. Don’t enter awards competitions. 
    Just don’t. It’s not good for you.

  27. Read only left-hand pages. 
    Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”

  28. Make new words. 
    Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.

  29. Think with your mind. 
    Forget technology. Creativity is not device-dependent.

  30. Organization = Liberty. 
    Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between “creatives” and “suits” is what Leonard Cohen calls a ‘charming artifact of the past.’

  31. Don’t borrow money. 
    Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.

  32. Listen carefully. 
    Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

  33. Take field trips. 
    The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

  34. Make mistakes faster. 
    This isn’t my idea — I borrowed it. I think it belongs to Andy Grove.

  35. Imitate. 
    Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique.

  36. Scat. 
    When you forget the words, do what Ella did: make up something else … but not words.

  37. Break it, stretch it, bend it, crush it, crack it, fold it.
  38. Explore the other edge. 
    Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.

  39. Coffee breaks, cab rides, green rooms. 
    Real growth often happens outside of where we intend it to, in the interstitial spaces — what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference — the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.

  40. Avoid fields. 
    Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

  41. Laugh. 
    People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

  42. Remember. 
    Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

  43. Power to the people. 
    Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.

Piglet

“It is very hard to be brave,” said Piglet, sniffing slightly, “when you’re only a Very Small Animal.”

Rabbit, who had begun to write very busily, looked up and said: “It is because you are a very small animal that you will be Useful in the adventure before us.” 

― Benjamin HoffThe Te Of Piglet

French knickers

Copywriting isn’t about grammar. It’s not even about spelling.

It’s about good words in the right order.

I’ll demonstrate. To me, spelling, grammar and all the trappings of linguistics are like a pair of french knickers.

French knickers are, on the right person, the sexy cherry on the cake.

Not so much on a rugby player.

Your copy is your Victoria’s Secret Model. Get that right, and the rest follows. 

Yep. Just call me Analogy Dale.

I have Instagrammed
the plums
that were in
the icebox

and which 
you were probably
saving
for tumblr

Barbie

I went through a distinctly moralistic phase as a child.

My atheist parents were highly amused when I would dramatically point to a darkening sky and declare “GOD WILL PUNISH YOU” whenever I didn’t get my way.

My Victorian values even extended to my toys: my plastic animals held elections and my T-Rex (yes, I know, I was a strange child) went to rehab to reform him of his meat eating habit. Right and wrong was a very big deal.

Which is why, I suppose, that I was morally outraged at Barbie’s pants. Or rather, her lack of them.

“But mummy, Barbie can’t go out without knickers” I cried, hysterically: “She’s NAKED”. I could not, despite my mother’s best efforts, be persuaded that she didn’t really mind: Barbie’s shameless nudity could not be covered up by the tiny skirts she had to endure, and she had no way to rectify the situation. I felt obligated to help.

Which is why, at around 6 years old, I sat down and penned a tear-stained letter to Mattel.

(I am very pleased that my parents taught me to solve problems rather than wallow in them; something that no doubt put me in good stead for my current job)

In the meantime I had amused the family so much that my grandmother sewed me some Barbie panties herself.  My outrage was quelled. Crisis averted, I promptly forgot ever sending the letter.

Nearly 6 months later I received a package in the post. It had come all the way from Mattel headquarters, with a sample of new ‘Barbie underwear’ and a letter, containing a pledge to ensure all new Barbies wore pants. Seemingly I was not the only little girl in the world with an inflated sense of morality. 

You will notice to this day that Barbie now has a patterned or painted on set of pants to cover her dignity.

Gesture

The joys of advertising sometimes mean you find yourself in strange, far-flung and odd places with a camera-man and a gorilla suit. In this instance, myself and a few of my colleagues found ourselves as extras for a shoot in a nightclub at 7.00AM in the morning.

The actors are typically fresh-faced and gorgeous; us agency lot are haggard, hungover and grouchy in the only way people who have been woken up four hours earlier than usual can be. Their enthusiasm contrasted starkly with our jerky, awkward movements. 

Being the helpful piece of flesh that I am, I stood for around an hour holding up a piece of white paper and a iPhone flashlight (we spared no expense) to perfectly light the face of one of our chiseled actors.

So it was really rather lovely that after one hour of face-lighting that he gave my arm a massage. 

So today, give a little more than you usually do. Pick up someone’s dropped magazine. Offer your seat to someone. Or simply smile warmly at people on the street. The world would be a much brighter place if everyone did one nice, unexpected thing per day.

Twenty-five

I’ve been trying to think about my daily ‘thing’ to write about but I’ve struggled. Mainly because my room is a mess and it’s distracting. Paper is all over the floor. I’ve been drawing for the past two hours and my bedlinen is covered in pencil-shavings. I started re-drawing one of the stories for my graphic novel but I’m a little out of practice and in frustration I moved onto tattoo designs instead.

It’s terrifying to think my mum had a three-year-old baby at my age. I can’t even manage to wash my clothes with regularity.

I’ve never had a ‘life-plan’ but as my age creeps closer towards the dreaded 3-0 I am beginning to wonder whether my ‘be happy, have fun’ philosophy might need to be expanded.

I guess the only thing I’ve ‘achieved’ is that I’m in a creative job which I love. For a very long time, it’s all I’ve really cared about. 

Is it wrong to admit I’d rather achieve some recognition for my work than settle down and have children? Or is it mature to admit that at a time when most of my friends are in secure, stable relationships that are ‘heading somewhere’ I’m married to ‘making it’ instead?

I don’t have the answer; not yet. I suppose you’ll have to come and speak to me in five years. For now I am twenty-five: single, fulfilled, busy to the point of exhaustion, but against all odds, I am happy.

Failure

Three posts in and I’ve already failed at this blog; I’ve forgotten to write over the weekend.

However I am the CEO, executive producer and client partner of this blog.  We’ve all had a very important meeting and decided that I only have to write Monday to Thursdays. 

That’s probably one of the first things I’ve learnt about failure. Reasonable expectations yield better results. I think most women of this generation grow up with less-than achievable ideas of what they should embody, and I’m certainly no different. Slowly I am learning to say to myself: “It’s ok”. 

Because it is ok to screw up. As an Olympic-class worrier, I beat myself up on a regular basis. My copy isn’t working hard enough; I’m not pretty enough, smart enough, funny enough, my colleagues don’t like me… it is impossible for me not to worry about something.

The fear of failure is often as insurmountable than climbing the mountain of achievement. Terrified; you are rooted to the spot and the chasm of self-doubt yawns open, big and deep at your toes.

It’s also ok if you don’t reach the top of that hill. People don’t achieve greatness all the time. I’m often particularly cruel to myself about this one. The process of getting there is as important as the distance, and understanding why rather than why not might mean you make the top next time.

It’s a universal fact that feedback makes you better. This is one I’ve never struggled with - I’m too modest to try and claim my single brain is more worthy than a hive-mind  Insects rule beneath our feet because they work together. There is a great deal to be gleaned from the world around us and every single person on the planet has something valuable to contribute. 

That being said, an insect isn’t in congress and hasn’t won a Nobel Prize. Take feedback humbly and gratefully (after all, people don’t have to help you) but be brave enough to passionately hold to what you believe in. I often suffer from a lack of confidence but I must remember to be quietly and determinedly brave. To believe in myself and my ideas; to not sell myself short.

Most of all, we must stop seeing failure as an ending. Sometimes failures are the kindest things ever to happen to us; sometimes we are bitterly disappointed with the outcome. But it leaves us free to question the event, make it work hard and to learn from it. ‘Success’ is, after all, being happy within yourself: and this is something that all the money in the world cannot buy.  

Legacy

What’s your legacy?

I’ve been a Tumblr addict since I was 16 and discovered #feels. Thankfully I’ve learnt how to articulate my feelings a little better than reblogging ‘meaningful’ quotes superimposed on attractive backgrounds.

If you haven’t used Tumblr before, it’s basically the lovechild of Pinterest and Blogspot rolled into one. Hipsters of the world, unite. There are a lot of photos. And as your feed is uncensored and totally at the mercy of whom you follow, some of those photos are rude. Very, very, NSFW rude.

Fast-forward a couple of years. I’m at my old job and I’m flicking through Tumblr. Scrolling down, I come across an eye-popping photo of of a fine young man with not a lot on and… well, the officer standing to attention.

At this point my computer decided to freeze. Mortified, I stood up and hid the pornography. My screen faces outward into the office. People were having a meeting behind me. I can only imagine the raised eyebrows.

After 15 intense minutes in which I lost about a litre of sweat, I switched off my monitor and ran to get I.T. I was an interesting shade of mauve by the time I’d tracked down the bewildered technician who turned my computer back on to receive the shock of his life. Eventually he got my machine working again - but as the malfunction had taken so long, the ghostly spectre of an aroused man remained, forever burnt into the electronic display.

So to return to my original question… I’m pleased to report my legacy is an eight-inch phallus permanently seared into my old computer screen in Southwark.

Passion

I’d like to declare an embargo on ‘passion’.

Not the feeling (at some point in my empty, single existence it might be nice if it reared it’s balmy head once in a while… hint hint universe) but the word. I hate the word ‘passion’. It’s as empty and promise-less as the 3pm scramble in a nightclub.

Case in point: think back to where you saw the word ‘passion’ last. I can guarantee that over half of you will have seen it in a job related context. And herein lies the problem.

I don’t wish to be misunderstood here: I bloody love this job. I have a raging lady-boner for ideas. I am always ‘do-ing’. For example: here I am, writing words about a word when I really should be getting some sleep to get ready for getting up and being paid to write some more words. I don’t really ever stop. Yet to be honest, I’d rather perform my CV in interpretative dance than tell you I have ‘a passion for writing’.

We’ve all done it once. Hell, I’ve done it plenty of times. But the more I write that word and read that word, I realise it has become completely redundant to use it in the way we do. 

A little etymology lesson for you. The word passion first cropped up in the late 12th century to describe the ‘Passion of the Christ’. Y’know, the whole crown-of-thorns-on-head-public-stabby-stabby-torture thing. It was slowly extended throughout the next century to include the intense devotion of martyrs - so still lots of death and pain. The whole sex thing didn’t even come into it til the 1500s, and even then this encapsulated a rather weird medieval tradition whereby the presence of a divine being was so awesome it was somewhat of an orgasmic experience. (A pity, then, that I’m not remotely religious).

So you can see my irritation when I see people try to tell me that they have, for example, a ‘passion for PR’. It’s lazy. You want to show that you’re dedicated to something? At least bother to describe how and why you love it so much. Tell me why you’d be good at nattering to journos on the phone, give me examples of your logical thinking. Don’t just tack on a sentence to tick a box. 

To get my first internship, I sent a PR stunt in a box to the office where I wanted to work. Inside was a hand-crafted cog with my face on it and a story of how I could fit perfectly into their agency. They instantly knew all they needed to know about me: I work hard, I’m creative and most importantly, I care about everything I do - enough that I sat up for 5 evenings sticking together an art project with glue, paper and pens.

So please - whatever you do, don’t tell me you’re passionate. Ever. Show me.

 

Pizza Express

It’s funny how insignificant places can come to represent something quite meaningful.

(It’s especially funny how most of the important things that have ever happened to me have occurred in a distinctly average Italian restaurant; but we’re not here to discuss my lack of a social life.)

For me, Pizza Express used to be the place where all hope went to die. Somewhere hidden amongst the little salt and pepper shakers and half pints of Kronenburg were a million abruptly sliced trouser-legs of time; leaving the other leg of possibility to neatly snake around the tables and out to the street. It is was a place where hopes were crushed and romance wilted like a lonely mushroom under a hot grill.

Why? I guess I’d better start at the beginning.

I screwed up my A Levels; or rather I got distinctly average marks. You can thank a combination of boys, alcohol and being left in a room for a long period of time to my own devices with a piece of paper and a pencil. I’m glad for it; the time I spent ‘revising’ I doodled with extreme intensity and I’m now a creative, so I guess we can call it a training ground.

At the time it was devastating. I hadn’t got into my university. I had absolutely no idea what to do. Unable to bear the joy of my classmates celebrating and planning their futures, I shuffled off and for some inexplicable reason wanted pizza. I remember every single bite of that Margherita because it tasted like failure. 

(Interesting to note at this point: I initially applied to dentistry and ended up doing English Lit. So in many ways, alcohol and boys saved me from an eternity of staring into people’s mouths. It is therefore a series of choices I’d recommend it to anyone.)

Following my rather slow transition to university I found myself in a long, monotonous relationship with a jazz musician for (gulp) three whole years. I’m not sure quite how it happened; jazz is supposed to be exciting, after all. But one day I woke up and calculated (at that point) that exactly one seventh of my life had slipped by in a period of life I now rather affectionately refer to as ‘Waiting For Bebop’.

Every Friday in two different cities for three whole years we frequented two outlets of Pizza Express. He had the same order each time: garlic doughballs to start, American Hot for main - and very, very occasionally we would share a desert.

Now there’s nothing wrong with garlic bread or pepperoni per se; but with 52 weeks of the year and an entire repertoire of food to choose from, I simply didn’t understand the mentality of anyone who would choose to devote themselves to pork and bread quite so diligently.

In a fit of rebellion I began to work my way steadily through the menu, ordering something different each time. In a desperate and childish way, I hoped being a devoted slave to variety would somehow bring to a head the obvious, soul-destroying stagnation in the relationship. I once ate a pizza with anchovies on it which I promptly threw up in a flowerpot, all in the aid of making my point. When that didn’t work, I knew what I had to do.

I was very keen to impress on my second (and last, to date) boyfriend the importance of Never, Ever eating at Pizza Express. That Pizza Express was the place that all romance withered and wrinkled away. To my immediate joy, he obliged to the point that never going was a point of pride. For a while, I had found the elixir of happy relationships - an absence of cured pork products.

Fast-forward two years and the halcyon days had, as they are often wont to do, turned sour. If we are to stick with the pizza metaphor: the boredom of making the same order is no worse than having your order chosen for you. I was still trapped; having to go somewhere every Friday is no different to not being able to go everNear the end I insisted on reneging on my two year promise. I felt like an ex-con eating his first meal back at home. It tasted bloody marvellous. I wanted to be free. I left him a week afterward.

Most recently I visited with my best friend. We talked about the usual; boys, booze, work, our flat. We’d cracked open a bottle of wine. I was halfway through main before I actually realised what I was putting in my mouth.

I’m not ashamed to say I had a moment of mystic self-realisation sat before a half-eaten American Hot pizza. It’s not quite Buddhism, granted… but something like it. Here we were; me and my best mate, discussing our hopes, dreams desires - in the very same place that for so long represented the antithesis. 

The food is still average. The branding is poor. I will always, always hate the shitty tinkly jazz music they insist on playing. I will probably date some more awful boys. Some things will never change. However when I happen to walk past I can’t help but raise a smile, because for me it represents how far I’ve come and how much I’ve grown up.

Words

Hello; welcome to my writing blog.

The aim is to write something every weekday - with none of the typical tumblr-crutches (quotes, pictures, the like) - for practice and pleasure. 

I doubt I’ll remember every single day. But I’m certainly going to try. 

I wrote this when I was 7 years old. I’ve not changed much.

I wrote this when I was 7 years old. I’ve not changed much.